Sanborns and Kikkerland announce the winners of their newest collaboration, Developing Mexican Talent (Desarrollando Talento Mexicano)
Products selected from competition will be available in Fall 2016
January 12th, 2016 - Kikkerland Design and Sanborns, one of the largest retail chains in Mexico, are proud to announce the results of their newest collaboration, Developing Mexican Talent at an awards ceremony at the cutting-edge Soumaya Museum, located in Mexico City on Thursday January 14th 2016
This will mark Kikkerland’s ninth design challenge collaboration. The project invited students from top Mexican universities to design products that appeal to the Sanborns’ millennial consumers with the fun and functional style that people have come to expect from Kikkerland Design.
Four of Mexico’s top product designers, Ariel Rojo, Emiliano Godoy, and the Lara Brothers (Mauricio and Sebastian) mentored the students and their work over the course of the project. The winning item was selected on the basis of fitting the Kikkerland design philosophy, innovation, originality, and market appropriateness.
Students were tasked to design a product that combined traditional Mexican culture with the contemporary millennial generation, while also fitting into Kikkerland’s product world. The winning item of the Developing Mexican Talent project is:
- Maraca Cocktail Shaker by Cynthia Mijares, inspired by the traditional musical instrument, it can be shaken to mix a drink in rhythm.
The Maraca Cocktail Shaker is a great example of a product that is practical but also delights while performing its function. It successfully represents Mexican tradition in a way that appeals to millennials in Mexico.
Multiple designs received honorable mentions, including:
- USB Fox Tail by Jorge Aarón Campos Quiroz, is a keychain with a retractable usb flashdrive.
- Luchador Salt vs Pepper Shakers by Gabriela Flores Morales, are a fun way to bring Mexican wrestling culture to the table.
- Mabel Valeria Rodríguez González created the Anchor Phone Charger to load, unload your phone. When fully charged, you can weigh your anchor and sail away.
- Inspired by the traditional Piñata, Daniel Linares Dominguez created the Piñata Coin Bank. The strong magnets make it easy to break it two halves, collect the savins and reuse again.
The above demonstrated excellence in design and met the criteria of the Developing Mexican Talent project. The winning Maraca Cocktail Shaker by Cynthia Mijares and some of the honorable mentions are under development to potentially be sent into production and sold globally as part of the Kikkerland line.
“We received a tremendous response from all over Mexico. I am proud of being able to promote many talented young Mexican designers to a worldwide audience. Doing this program with young Mexican designers gives everyone a big competitive advantage and I am proud to participate,” said Kikkerland founder Jan van der Lande.
Maribel Perez, Sanborns' director of marketing said, "Sanborns is very excited to work with Kikkerland. Young Mexican design is growing and Sanborns is eager to support our new talent. Kikkerland is a company that will make the most of these inspiring designs and stories that reflect Mexican youth.”
The winning products will be available at Sanborns and Kikkerland.com in Fall 2016. Some of the designs from the competition will also be displayed in Kikkerland's booth at the ICFF trade show in New York, in May 2016.
Please contact Nora@wolf-pr.com for any further questions or information on the event.
About Kikkerland Design:
Kikkerland Design (kikkerland.com) was founded by Dutchman Jan van der Lande, who launched the label in 1992 from a houseboat anchored in the Hudson River. Looking for well-designed products laced with humor, a poetic twist and a clever distortion of everyday language, van der Lande has represented young, self-producing designers since 1987. He launched the company with the works of emerging designers who would rapidly make big names for themselves in the industry, among them Hella Jongerius and Richard Hutten.
Today, Kikkerland adds 150 new items to its catalog every six months—averaging out to a remarkable one product per day. The wide-ranging collection offers everything from kitchen and bar products, stationery and tech accessories to games, tools and tabletop items for living space and the bath. These objects are witty, aiming to engage and inspire the curious viewer while embracing innovative technologies and wide-ranging materials.
About Grupo Sanborns:
Grupo Sanborns is a market leader in the retail business in Mexico.The company has a unique portfolio of multiple formats including specialty stores, department stores and entertainment electronics, convenience, luxury and restaurants.Its portfolio of formats includes department stores, specialty stores, luxury shops and restaurants, with highly recognized brands such as Sears, Sanborns, Mixup iShop-, eduMac, Saks Fifth Avenue, DAX and Sanborns Café.
Press Release // COMUNICADO RP,
October 1, 2015 // 01 de Octubre de 2015
Sanborns and Kikkerland Design are proud to collaborate on a new project called Developing Mexican Talent.
The project invites students from top Mexican universities to design products that appeal to the millennial consumers of Sanborns in the style that people have come to expect from Kikkerland Design.
Four of Mexico’s top product designers, Ariel Rojo, Emiliano Godoy and the Lara Brothers (Mauricio and Sebastian) will be advising the students and their work over the course of the project.
Final products can be viewed online at http://sanborns.com.mx/desarrollandotalentomexicano/. Everyone is invited to vote for their favorite design online from November 27 to December 3, 2015.
Sanborns Hermanos director of Marketing Maribel Perez says that "Sanborns is very excited to work with Kikkerland Design. Young Mexican design is growing and Sanborns is eager to support our new talent. Kikkerland is a company that will make the most of these inspiring designs and stories that reflect Mexican youth. We cannot wait to see the products that come from this project”.
About Grupo Sanborns:
Grupo Sanborns is a market leader in the retail business in Mexico.
The company has a unique portfolio of multiple formats including specialty stores, department stores and entertainment electronics, convenience, luxury and restaurants.
Its portfolio of formats includes department stores, specialty stores, luxury shops and restaurants, with highly recognized brands such as Sears, Sanborns, Mixup iShop-, eduMac, Saks Fifth Avenue, DAX and Sanborns Café.
About Kikkerland Design:
Kikkerland Design was founded by Dutchman Jan van der Lande, who launched the brand in 1992. The brand is always in search of well-designed products with a touch of humor, poetry, and functionality that can be understood in all languages.
Sanborns y Kikkerland Design orgullosos de trabajar en conjunto, lanzan el proyecto Desarrollando Talento Mexicano.
En donde se invitó a los estudiantes de las principales universidades de México, para diseñar un producto que sea de interés para los consumidores millennial de Sanborns con la calidad de diseño que la gente ha llegado a esperar de Kikkerland Design.
El proyecto se desarrollará en colaboración y apoyo de 4 diseñadores mexicanos de gran trascendencia: Ariel Rojo, Emiliano Godoy, Mauricio y Sebastián Lara
Ellos serán los encargados de guiar, asesorar, revisar y colaborar en todos los productos que surgieron de este proyecto durante un periodo de 1 mes.
Los productos finalistas podrán ser consultados en línea en: http://sanborns.com.mx/desarrollandotalentomexicano/. Todo mundo está invitado a votar por su diseño favorito del 27 de Noviembre al 3 de Diciembre de 2015
“Estamos muy contentos de trabajar en conjunto con Kikkerland Design, siempre hemos considerado que el diseño joven mexicano está creciendo y desarrollándose con gran fuerza, tanto a nivel nacional como internacional y para Sanborns es muy importante, apoyar y ser una plataforma para este talento mexicano. Kikkerland es una compañía con la que estamos seguros vamos a obtener de este proyecto diseños inspiradores, que cuenten historias y reflejen la juventud mexicana en ellos, estamos muy entusiasmados por ver los productos que surjan del proyecto”, mencionó Maribel Pérez Directora de Mercadotecnia en Sanborns Hnos.
Sobre Grupo Sanborns:
Grupo Sanborns es una empresa líder en el mercado de venta al menudeo en México.
La Compañía cuenta con un portafolio único de formatos múltiples incluyendo tiendas departamentales, especializadas, de electrónica y entretenimiento, conveniencia, de lujo y restaurantes.
Su portafolio de formatos incluye tiendas departamentales, especializadas, de lujo y tiendas-restaurante, con marcas altamente reconocidas tales como: Sears, Sanborns, iShop-Mixup, eduMac, Saks Fifth Avenue, DAX y Sanborns Café. a través de Los prototipos serán enviados y puestos a votación por Kikkerland Design y Sanborns, por un jurado conformado por Sanborns y Kikkerland Design evaluando originalidad, seguimiento al objetivo y viabilidad para producirlo. Este jurado determinara el o los ganadores del proyecto, que será producido y comercializado a nivel internacional.
Sobre Kikkerland Diseño:
Kikkerland Design (Kikkerland.com) fue fundada por el holandés Jan van der Lande, quien lanzo la marca en 1992
La marca siempre en búsqueda de productos bien diseñados con toques de humor, poético y con un astuto entendimiento del producto para todas las lenguas.